Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It was a magnificent ad. It had a dark blue background with white snow on the ground. There was a man by a fire and a beautiful, white husky. It had a package of Camel Lights. The ad said it was a low tar cigarette. It brought out the idea that it’s a hearty, light cigarette full of taste. The main idea was it’s a good taste. I was thinking it was really an ad you remember. I liked the whole thing: the color, the animal and the serenity of the ad».

«It was a two-page advertisement with a man and a dog. It had a man and a dog on a two-page ad. I saw a man and a dog. The man was smoking a Camel. I don’t know what ideas were brought out. The main idea, I guess, was that Camels are a popular cigarette. It looks like my dog and that was’ about all. I was thinking. I particularly liked the picture of the good-looking dog».

«A man and his dog are on a skiing trek. It also had a pack of Camels opened with some filtered cigarettes showing. I saw a man smoking Camels. The ad said, ‘This is ‘Where a man belongs.’ It brought out the idea that Camel Lights are low tar. The main idea was it still has the Camel taste. As for what I liked, it was an Interesting way to get you to buy theirs».

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