Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It was a man in hill country with a wolf-like looking dog, with a fire, lighting a cigarette. It looked rugged and was a good picture. I saw a pack of Camel Cigarettes. The ad said that the Camel Cigarettes were light. It brought out the idea that they were light. I always thought of Camels as being strong and now they make a light one. What I liked was it was a good picture».

«There was a picture of a big white dog in the snow. There was a man smoking out in the snow. I saw a man and his dog. It was a camp-out. The ad said, ‘light Camels’ or ‘Camel lights’. It brought out the idea that it had a Camel taste in a light cigarette. The main idea was the taste was a Camel taste even in a light cigarette. I was thinking it was a pretty picture. I liked the picture - the scenery, I guess».

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