Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It was a nice ad - a double page in full color. It was impressive. It had the word, ‘Camel’ in bold, large letters. I saw a couple smoking cigarettes, something like that. The ad said, ‘Camels’. It brought out the idea that it was a pleasant-tasting cigarette. I recall nothing of the main idea. I was thinking it was a nice ad. I particularly liked the entire ad; it was a nice ad».

«It was a two-page ad and there was a man sitting with a dog. It brought out the idea that Camels have been around a long time. What can I say about Camels? The main idea was they’ve been around a long time. I was thinking they spend a lot of money advertising».

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