Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«A big centerfold, two-page ad was shown. The man was in an area covered with snow. He had .on a heavy coat. It showed a white Alaskan husky dog with him. He was lighting a Camel Cigarette with a branch, from the fire. That was shown. The ad said that Camel Lights have low tar but still have the Camel taste. It said low tar, 8 mg., I think. I guess the idea that they have the low tar Camels now was brought out and that the taste is still there. The main idea was that you can smoke Camel and still get low tar when you smoke the lights. I was thinking that the ad was attractive. I particularly liked the scene and the dog».

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