Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It had a man with a cigarette and his dog, camping out in the cold. I remember a man lighting up a cigarette. The ad said the cigarette’s for men. It brought out the idea they’re low in tar. The main idea was it’s a man’s cigarette. I was thinking about how cold the man looks. As for what I liked, the dog was nice».

«It had a rugged-looking, windblown man. There was a picture of the cigarettes. I saw him working outside in the cold. I don’t remember what the ad said. It brought out the idea about it being a light cigarette. The main idea was that it was light with low tar. I was thinking about it being a light cigarette».

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