Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It showed a man with his white dog at his camp in the wilderness. I saw snow. It was a pretty picture. The ad was telling about light cigarettes. It brought out the idea that Camel has a good-tasting, light cigarette. The main idea was that it’s good taste and a light cigarette. I was thinking, ‘Another company making low tar cigarettes. I liked the picture of snow and campfire».

«It was in the woods with snow on the ground. It was like winter weather. I saw a’ man camping. He was smoking, with a dog near by. The ad said, ‘Camel’. I got the impression that Camel was for men only. The main idea was that Camel was a good cigarette. I was thinking Camel has had cigarettes longer than anyone else. What I liked was the outdoor scene was pleasant to look at».

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