Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«They had a pyramid and a sphinx in it. There was a camel in the background, and day was breaking. In front by the sphinx was a man and woman who were resting and smoking. The ad said, ‘Discover Camel satisfaction.’ My impression was that the couple have just discovered the sphinx and the pyramid; I guess they’ve discovered Camels already. The main idea was that Camels have always given satisfaction. I was thinking that they are one of the few old cigarettes left. As for what I liked, the picture was interesting».

«It was an interesting picture, a sphinx and a pyramid with the sun setting in the sky between them. A camel is walking in front of the pyramid. A man and girl are resting at the foot of the sphinx. The ad said, ‘Discover Camel Lights.’ My impression was that the girl and boy are discovering ancient Egypt. The main idea was that they want you to try Camel Lights. I thought that it’s a sophisticated analogy. I particularly liked the idea of the picture».

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