Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«There was a package of Camel. It had a silkish-screen effect. The ad looked like what I said. I saw a pack of cigarettes. I can’t recall what the ad said. As for my impressions, there’s nothing I can remember. The main idea was the low tar content. Nothing in particular went through my mind. As for what I liked, it was an ad».

«It was two pages with good colors, orange and gold. It showed a pack of Camel Cigarettes, and it took up most of the page. The ad said Camel is light in tar and nicotine. I got the impression that it still tasted good even if the tar and nicotine is less. The main ideas were that they are lighter, better and smooth. I thought it was a nice ad. I particularly liked that it was a nicely-colored ad; it was interesting to look at».

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