Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«There were several pictures of packs. That’s all I can remember. It was colorful. I don’t know what the ad said. As for my impressions, it was bright in color and attractive. The main idea was that if you buy and you are indecisive, buy these. I particularly like the color».

«I remember looking at the ad because someone had told me there was a lady in the camel. I don’t know what the ad said, what ideas were brought out in the ad, nor what the main idea was».

«It showed a big package of Camel Lights. There was a camel on the page, too. The ad said that the tar and nicotine were 10 mg. I got the idea that the tar content was 10 mg. The main idea was that they have a lower tar cigarette than the old Camel without a filter. I was thinking that they still had a camel in their ad. As for what I particularly liked, the color of the package was pleasing».

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