Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It had a man and a camel in the desert, with a picture of two packs, one large and one small. The ad said that it is a satisfying cigarette. I got the impression that you will be satisfied with their taste. I was thinking that I’ve never tried them, but I might. As for what I liked, I’m neutral about it».

«There was some guy camping alongside a pyramid. He’s standing with his foot on his gear. I saw Just a couple of packages of Camels, the new kind in the white package. The ad said something like, ‘You get satisfaction in a Camel Cigarette.’ I just glanced at it. As for the ideas brought out in the ad, I suppose, if you try them, you’ll like them, and they seem to think they’re pretty good. The main idea was that you’ll like their brand if you try them. Digging around those pyramids is what went through my mind. I was thinking, ‘I’d love to go over there with a metal detector.’ I particularly liked the openness of the scene, you know, that vast open feeling of being alone way out there».

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