Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«I remember this was a desert scene with a pyramid and the camel. The man was standing up front and there was a nice gold-orange sunset in the background. The ad said, ‘Camel Lights.’ I got the idea that Camel has a light cigarette, too. The picture was yellow and orange, like the sun; it was a sunset to get that impression of the light shining. The main idea was that Camel doesn’t just have the strong cigarette; there’s a Camel Lights now. I was thinking, ‘I like the Camel ads; they’re nice pictures to look at, and I like the scenery with the pyramid.’ I particularly liked the photograph; you remember, the sunset photograph because it’s not Just an everyday scene. It’s something nice to look at. I liked the golden sunset and the desert picture».

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