Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«This ad was for Camel Lights. It had a guy in hiking gear up front. He was in the desert and then there was the camel in the background, and then also a pyramid. The ad said, ‘Discover Camel Lights.’ I got the impressions that Camel Lights is new, and people who didn’t want a strong Camel should try the low tar, light Camel; it’s different than other low tars. The main ideas were that Camel has a lighter, low tar cigarette and it’s better than other low tars. I was thinking that I always like the Camel ads. I liked the sunset picture and the camel just walking across there. I liked the way they showed the desert and golden sunset, or sunrise of a new day. They still had the Camel in there, like their other ads; it’s the icon».

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