Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«I’m not sure, but I think it’s the picture of the guy standing there, smoking a cigarette. I think the background has a sunrise. As for what they talked about, I think it was for the Camel Lights, and that they are milder and have less tar and nicotine. My impression was that «they are milder than the regular Camels. The main idea was that you can now get the Camel taste in a milder cigarette».

«It had a camel with a pyramid in the background and some macho-looking guy smoking a Camel. I saw something about Camel Lights, with a picture of it in the corner. The ad said Camel Lights are lower in tar. As for the impressions brought out, something about satisfying and low in tar. The main ideas were that the taste is satisfying, and it’s still low in tar. I was thinking, ‘I never realized Camel had a different kind of cigarette.’ As for what I liked, I guess the sunset was nice looking; it was too wordy».

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