Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«The ad looked like an outdoor scene in the desert with a mountain and a person. I don’t recall what else I saw in the ad. As for what the ad said, it was the general theme Camel has been promoting. As for the main idea, I remember nothing. As for what I liked, it was eye-catching; I would stop to look at it».

«I remember a man in khakis smoking a cigarette, against a bright sky. The ad said, ‘Camel satisfaction.’ As for the impressions brought out, Camels are still the same; you still get Camel satisfaction, but also they’re low in tar.’ The main idea was that Camels are low in tar, but still taste good. I liked everything about the ad».

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