Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It was a man’s cigarette. There was a mountain climber sitting on a log, smoking a cigarette. It was a cigarette for a man in a man’s world. The ad said, ‘Where a man belongs.’ The idea was this cigarette is only for a man. It’s a strong, he-man smoke. The main idea is the same; I liked the pyramid in the advertisement and Camel».

«I saw a new face, a new pack in the ad. The ad said, low nicotine and tar! It gave the idea of a light Camel. The main idea was low tar and nicotine. Nothing, really, went through my mind. The new face had just come out».

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