Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It was a color ad. It had an outdoor-type guy smoking a cigarette. I saw an outdoor-type guy smoking a cigarette. I don’t remember what the ad said, or any ideas that were brought out. I was thinking that I’ve seen that man before».

«There was a fellow smoking a cigarette. I remember a man relaxing and smoking a cigarette. I saw a man relaxing after a day’s work, smoking a cigarette in the ad. As for what the ad said, there was a man smoking a low tar cigarette. The idea was a low tar cigarette. The main idea was that they satisfy. I was thinking that maybe I would like to try a new Camel. I particularly liked the colors».

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