Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«I looked at it because it’s an old name. It looked like a new color of the package of cigarettes. A kind of lightish yellow. I saw a new Camel for less millimeter or something in the ad. The idea was an old name more than anything else. The main idea was, it seems like, the new-size lights or something. I was thinking to reach for a cigarette. As for what I liked about the ad, it was a little different from reading».

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