Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«I remember a big rugged guy, sort of macho type. It’s better than saying how good they are. It had a big, rugged man in it. I saw just a guy lighting one up and wishing you had one to light up. The idea was a guy does his whole thing, if he wants to smoke, he is going to. I don’t know what the main idea was. I was thinking just that a rugged individual who likes to smoke some, and he is going to do it. I think this was a good advertisement for men, very masculine. I liked the fact that it was in good taste. I just liked it».

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