Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«There was a picture of a camel walking across a desert. It looked like a desert scene with a camel walking. I saw a camel. I saw a man, a background of a sunset, and a desert. I guess it said’, ‘I’d walk a mile for a Camel.’ I can’t remember anything else. As for the impression brought out, I think the picture of the camel is supposed to remind you of Camel Cigarettes. I guess the main idea was to smoke Camel Cigarettes. Nothing really went through my mind, just that it was a pretty picture. There was nothing that I disliked; I guess it was their usual advertising. They always have a camel in them. As for what I particularly liked, the sunset was pretty».

«The ad looked like a picture of a man and a camel in the desert. I saw a picture of a man and a camel. I don’t know what the ad said. I got the impression that the man wanted a cigarette more than water after being in the hot, dry desert. The main idea was that they are good».

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