Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«There was a couple in Egypt. There’s a pyramid behind them and a camel. The ad said that this is where the cigarette started. I got the impression that the tobacco comes from Egypt. The main idea was that they’re old and have been around a long time. I thought, ‘I’ve always wanted to see the pyramids. I particularly liked their serenity and peace».

«It had a picture of Egypt and the pyramids. Two packages of cigarettes were shown. I saw two people a man and woman, smoking in front of pyramids. The ad said something about getting satisfying taste, satisfaction from Camels guaranteed. I got the impression that you can get satisfying taste from a low tar cigarette. I guess the main idea was getting satisfaction from them. What went through my mind was that I liked the picture and want to travel there. As for what I disliked, the cigarettes; they taste terrible; I’ve tried them. As for what I liked, it was a pleasant ad; the scenery was nice».

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