Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«I can remember a camel and a tree in front of a sunset. The ad talked about only 9 mg of tar and it said, ‘Camel Lights.’ I got the idea of low tar. I think the main idea that they were trying to get across was the 9 mg. I was thinking of my father because he smokes Camels. I «disliked that it was kind of depressing. It was too dark; it should be brighter. Yeah, I liked the little camel on the cigarette».

«There was a large pack of Camels with a sundown background and a camel in the background. It also had a little camel on the tip of the cigarette. It was in dark colors. I saw a camel on the tip of the cigarette and a large pack of cigarettes. The ad said that it was the answer to the taste of cigarettes. I got the idea that this is the best-tasting cigarette. The main idea was that Camels are the best. I was thinking that the ad caught my eye;-it was attractive. I liked that it stood out».

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